ashley pinakiewicz

Ashley Pinakiewicz.jpg


Ashley is a design thinker, facilitator, brand strategist, and educator. Through her business, Looking Glass Strategy and with her work at The Group Forward, Ashley supports mission-driven organizations to bring human-centered strategy, messaging, and processes to their work.

Her client experience ranges from K-12 schools to the US Air Force to New York Life Insurance. Ashley cut her professional teeth at design and innovation firm IDEO, where she learned the design thinking approach, brainstormed ideas and pitched clients as part of the Toy Lab, and taught design thinking to corporate clients. After her inspiring stint at IDEO, Ashley ran US business development for brand strategy firm Clear, an M&C Saatchi Company, and led the Creative Team at Tough Mudder.

Ashley’s passion for education is also tied IDEO’s Education group where she focused on projects including: redesigning an after-school science program with NYC DOE and the American Museum of Natural History; teaching design thinking to university students in Colombia; and developing a design thinking curriculum for a national education non-profit. She brings her passion for education and design into her own projects including her role as a founding 7th grade English teacher at Girls Prep Bronx Middle School, where she learned alongside the world's best 7th grade girls.

Ashley has a BA in English Literature from Georgetown University and a Masters in Education from Harvard University.